The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups
Authors: The Wilder Foundation
4.3 out of 5
| Language | : | English |
| File size | : | 465 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 80 pages |
| Lending | : | Enabled |
Publisher: The Wilder Foundation
Publication Date: 2023
: 978-1-954135-01-4
Summary
The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups is an essential resource for nonprofit organizations looking to gather meaningful feedback and drive positive change. This comprehensive guide provides step-by-step instructions, real-world examples, and practical tips for every stage of the focus group process, from planning and recruitment to analysis and reporting.
Whether you're a seasoned researcher or new to focus groups, this guide will help you:
- Define your research objectives and develop effective focus group questions
- Recruit a diverse and representative group of participants
- Create a comfortable and productive focus group environment
- Facilitate discussions that generate rich and insightful data
- Analyze and interpret focus group findings
- Write clear and concise reports that communicate your findings and recommendations
Key Features
- Step-by-step instructions for planning, conducting, and analyzing focus groups
- Real-world examples from nonprofit organizations that have successfully used focus groups
- Practical tips for overcoming common challenges
- Discussion questions to help you develop your own focus group questions
- Sample focus group scripts to help you get started
- Data analysis templates to help you make sense of your findings
Why Use Focus Groups?
Focus groups are a powerful tool for gathering qualitative data from a small group of people. They can be used to explore a wide range of topics, including:
- Program evaluation
- Needs assessment
- Market research
- Product development
- Community engagement
Praise for The Wilder Nonprofit Field Guide to Conducting
4.3 out of 5
| Language | : | English |
| File size | : | 465 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 80 pages |
| Lending | : | Enabled |
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4.3 out of 5
| Language | : | English |
| File size | : | 465 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 80 pages |
| Lending | : | Enabled |
